ABOUT THE CONCEPT
In a world where everything is digital, plastic, artificial and soulless, we have set ourselves one goal: to preserve the honor and soul of analog things like a watch, for eternity. This watch is not a fashion, not a trend, not a status symbol.
It is much more than that: a tribute to the importance of time.
The spirit of challenge brought this to life. To show ourselves and the world that dreams are there to be made.
We are proud that whoever wears this watch will always find their best self in it. Raw, solid, durable, masculine, exactly like someone who stands up to all the challenges that life throws at them…
ABOUT US
Our Founders’ Story
We could feed you some fairy tale about childhood dreams and Swiss heritage, but that would be complete bullshit. And we respect you too much for that.
The Uncomfortable Truth
Two years ago, we were strangers with exactly two things in common: Dubai addresses and Hungarian passports. (You know, the country that gave the world the Rubik's Cube, ballpoint pen, helicopter and computer? Yeah, we don't do mediocre stuff.)
What brought us together? Pure, undiluted rage at the state of men's watches.
We searched everywhere for a watch that could handle desert safaris on Saturday and hiking Kilimanjaro on a quiet Tuesday afternoon.
What did we find? Either:
1. Overpriced status symbols dripping with gold and diamonds (for men who need to compensate)
2 Sad, uninspired copies that wouldn't survive a gentle rain
The "Hold my Beer" Moment
"What if we made one ourselves?" wasn't just a question—it was a declaration of war.
We had zero watchmaking experience. None. Nada. Niente. No Swiss ancestors. Never had cogwheels for breakfast.
The "experts" said this was suicide. Perfect. We are weird enough for that. We somehow convinced a chief engineer from a legendary Swiss manufacturer to join us. We thought it would be smooth sailing from there.
WRONG. Totally Wrong.
We faced condescension, amateurish workmanship, and broken contracts from an industry too comfortable with its own mediocrity. Their message was clear: "Stay in your lane kid."
Our response? "Hold my beer Bro"
Our secret weapon: BEING AMATEURS
Our greatest weakness became our unfair advantage: we were 100% amateurs.
While "experts" designed submarine watches no submariner would touch and others mindlessly copied them, we asked dangerous questions like:
• Why do watches designed for extreme conditions break under pressure?
• Why does "luxury" mean "fragile"?
• Who decided watches can't embody ancient values of perseverance, loyalty, and reliability?
The industry has created an ocean of mediocrity. Not for us. We're here to drain it.
The LEGION forms
We didn't want to build just another watch.
We're reformatting the entire damn industry.
Our first collection: 50 watches. That's it.
Because quality destroys quantity every time.
These aren't for everyone. They're for a specific tribe we call The Legion who already joined us:
• The special forces training officer with 13,000+ parachute jumps
• The airline pilot's director who personally flies the A380
• The Arctic expedition leader who treats -40°C as "light jacket weather"
• The racing designers setting lap records while others take selfies
These people already know what the watch industry forgot: this isn't about telling time.
It's about having a loyal companion for your greatest challenges.
The Clock is Ticking
You can join The Legion now.
But we won't beg.
Your sincerely,
Endre & Levi - the Founders
MANIFESTO
1 We are not watchmakers. We are guardians of time itself.
2 Our watches outlast trends. Our values outlast civilizations.
3 Status is what anybody can buy. Strength is what great men build.
4 Time reveals all truths. This watch reveals the character.
5 Excellence is non-negotiable. One well crafted watches outvalue 5000 compromises.
6 We believe in Brotherhood. It's blood, sweat, and unwavering loyalty.
7 Your achievement is our only metric. Your legacy is our only concern.
8 Perfection isn't fragile. If it can't survive Kilimanjaro, it doesn't deserve your wrist.
9 Find the uncomfortable, motivational, simple things, and never compare to others.
10 We don't follow the industry. We forge our own path through the wilderness.
11. Time runs out for everyone. What you do before the clock stops is all that matters.