About the Concept

In a world where everything is digital, plastic, artificial and soulless, we have set ourselves one goal: to preserve the honor and soul of analog things like a watch, for eternity. This watch is not a fashion, not a trend, not a status symbol.

It is much more than that: a tribute to the importance of time…

Details

  • Military grade strength

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  • 200 Meter water ressistant

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  • Bidirectional bezel


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  • Swiss made


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“Waste no more time arguing what a good man shuld be.
Be one!”

— Marcus Aurelius

News

  • We are hiring!

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  • Proudly founded in Dubai

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Brand ambassadors

  • Alexander S. (43) - falconer

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Steve M. (39) - head of pilots

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Tamas B. (41) - military trainer

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story